A recent survey of U.S. coffee drinkers commissioned by Melitta found increased consumption of brewed coffee at home along with a desire among consumers to improve their coffee brewing skills.
Conducted by the independent market research firm Dynata on behalf of the coffee filter and brewing equipment company, the survey results suggest there may be abundant opportunities for both roasters and equipment manufacturers as drinking habits have changed during the COVID-19 era.
In one of the survey’s oddest findings, 41% of people planning to lug their own coffee equipment while traveling in 2020 said they plan to bring drip coffee machines as opposed to lighter and often less bulky manual brewing options. Approximately 16% of people with travel plans intend to bring their own coffee equipment.
Although there’s no clear comparative data, a bright spot for coffee retail establishments may be among travelers, with 69% of respondents with travel plans saying they intend to visit coffee shops while on the road.
109% increase in subscription coffee sales
11% increase in equipment sales (coffee makers, electric kettles, etc.), with a median sale price of $139
There is something here that connecting people to more sustainable habits to sustainable farms
Social Apps
This is the only app that is similar in idea, but not well executed. It seems to focus on coffee news, and adding coffee, but the options are pretty limited, and feel generic versus specialty coffee. It is not clear in the UX and wish the content was better organized. Definetly took some notes to learn about potential user flows for Filter'd. Between this app and the ones below Filter'd can offer something that meets in the middle, that has a core focus on discovering new coffee.
Brew Companions
This is one of the better examples of apps for coffee. It has great UI, maybe questionable contrast for the colors. But really dives deep into brewing and helping you brew. You can save a coffee recipe, note the extraction (output). It is more a internal tool for a single person to use. Not too much social and still doesn't focus on the coffee itself, just the process.
This is similar to the one above, but the UI is not as clear. There are a lot more options, but its not easy to read. It, again, focuses on the process of brewing rather than discovering coffee.
