"I get to connect with other people that know coffee like I do"
Name: Virginia, USA
Role: UX Designer that works remote at home
Age: 27
Overview
Responsibilities 💼
- Outside of work she enjoys brewing coffee for the energy, but also as process and hobby
- She loves trying different coffee from multiple roasters, but knows she already spends too much money
- Loves purchasing the latest and greatest brewing gadgets and devices
Pain points 📌
- Money and price of specialty coffee
- Ethics & Sustainability of coffee industry
Core Needs 🧱
- Buying from trusted and socially good roasters
- Quality coffee
Created for you by Om Suthar, co-founder of Personify