"There's a lot of home brewers and micro roasteries but not enough time to get round to every roastery or cafe to try everything so more often than not, most coffee drinkers are buying bags, going in blind to the experience and business are losing people because of bad first cups due to lack of education or information available on the coffee"
Name: Arno, South Africa
Role: Coffee Roaster and Producer
Age: 44
Overview
| As a | I want to | So that |
|---|---|---|
Roaster | Roast to a profile that is desirable to people in the local cafes | People purchase my coffee and want more |
Micro-grower | experiment and grow the right varieties that produce high quality coffee in my region | I can have more variety in my roasting business |
Quality Assurance | find coffee with certain flavor notes that sell well and are consistent | so my sales increase season to season |
Responsibilities 💼
- O
Pain points 📌
- Money and price of specialty coffee
Core Needs 🧱
- Buying from trusted and socially good roasters
- Quality coffee
Created for you by @Om Suthar, co-founder of Personify